.It's the form of item that might simply have actually been actually thought up by a make-up performer along with years of expertise under her belt. "When I initially obtained the example coming from the lab and also placed it on my cheeks, I looked in the looking glass as well as claimed, 'OMG. This is a wonder,'" creator and also chief executive officer Bobbi Brown tells Refinery29, therefore the label. "There was absolutely nothing like it on the market place when we introduced it. I'm very happy with that." Featuring a hydrating castor oil and beeswax base, the sheer tinted balm isn't just like a normal mouth as well as cheek rouge. Instead, it much more closely imitates skin care than make-up. Magic Ointment left behind skin layer looking damp as well as hydrated considering that it really moistened skin layer, all while adding a kiss of colour (it is actually offered in coral, dull fuchsia, and oxblood, also). Perhaps most importantly, it looked excellent on people of all ages, coming from twenty-somethings to the 60+ set. (Jones Road likewise frequently features models of all ages in its own campaigns and also product images.).